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Interview with Shad Vick, CEO of LunaSoft

Posted in Marketing, Small Business, Digital Marketing, Cloud Business Solutions, Business Operations by CloudScoops on December 23rd, 2015

Shad Vick, CEO of LunaSoft discusses the needs of Small Business with regard to digital marketing including high-impact web site design, Search Engine Optimization and the effective use of graphics and video.

LunaSoft is focused on providing tools to Small Business via their Cloud Platform in their ongoing effort to optimize their business, increase revenues, lower their costs and have a competitive edge.

CloudScoops is a High Speed Rail Corporation company (


Cloud Supplier: Leveraging the Channel to Reach the SMB Market

In this Broadcast/Podcast, John Ochinero identifies the size of the SMB market, where this market is spending their IT dollars and how Cloud Suppiers can leverage the Channel to reach this market.

This show addresses the benefits of working with Master Agents and Agents, the key responsibiities of each group as well as the key issues to understand when developing the Agent Agreement.


Channel Rocket Interview

Posted in Marketing, CloudScoops, Channel Partner Solutions by CloudScoops on June 30th, 2015

Greg Sherrill, President of Channel Rocket, discusses their solution for Channel Partners that provides precisely matched Vendor collateral in their hands based on their prospective account's profile (e.g. Title, Vertical Market,etc.)


Targeted & Account-Based Marketing

Posted in Marketing by CloudScoops on June 12th, 2015

John Ochinero hosts CloudScoops that provides opportunities and solutions for small and mid-size businesses. During June 9-10 John attended the Argyle Forum that included approximately 500 Chief Marketing Officers of companies with revenues of 9-10 figures. John shares key information points addressing new business acquisition via Targeted and Account-Based Marketing and provides insights as to how this methodology can be used by the SMB business manager.